Coombs, W. Timothy.
Applied crisis communication and crisis management : cases and exercises / W. Timothy Coombs. - Thousand Oaks, CA : SAGE Publications, Inc., [2014] - 245 pages ; 26 cm.
Includes bibliographical references and index.
A short introduction to the case study method -- Crisis capsules -- Pampers and dry max chemical burn rumor -- Hershey, Cocoa, and child slavery/labor abuse -- Cadbury salmonella recall -- Peanut butter paste recall of 2009 -- Tetra pak, Nestle and ITX -- Nestle and greenpeace disagree over palm oil sourcing -- Carrefour, China, and the Olympic torch relay -- Sparboe farms and McDonald's part company over animal cruelty -- BP Texas city explosion -- Sigg and BPA -- West pharmaceutical services' dust explosion -- Jensen farm, listeria, and cantaloupe -- Chick-fil-a and the dangers of social issues -- The Bhopal tragedy -- Odwalla and e. coli -- Valujet flight 592 and the end of a brand -- Greenpeace pressures H&M to detox the garment industry -- Index -- About the author.
9781452217802 (pbk.)
2013001199
Crisis management.
Business communication.
Management.
HD49 / .C66 2014
658.4/056
Applied crisis communication and crisis management : cases and exercises / W. Timothy Coombs. - Thousand Oaks, CA : SAGE Publications, Inc., [2014] - 245 pages ; 26 cm.
Includes bibliographical references and index.
A short introduction to the case study method -- Crisis capsules -- Pampers and dry max chemical burn rumor -- Hershey, Cocoa, and child slavery/labor abuse -- Cadbury salmonella recall -- Peanut butter paste recall of 2009 -- Tetra pak, Nestle and ITX -- Nestle and greenpeace disagree over palm oil sourcing -- Carrefour, China, and the Olympic torch relay -- Sparboe farms and McDonald's part company over animal cruelty -- BP Texas city explosion -- Sigg and BPA -- West pharmaceutical services' dust explosion -- Jensen farm, listeria, and cantaloupe -- Chick-fil-a and the dangers of social issues -- The Bhopal tragedy -- Odwalla and e. coli -- Valujet flight 592 and the end of a brand -- Greenpeace pressures H&M to detox the garment industry -- Index -- About the author.
9781452217802 (pbk.)
2013001199
Crisis management.
Business communication.
Management.
HD49 / .C66 2014
658.4/056