THAMLEEKA MOHAMED (TP050206)
FACTORS EFFECTING THE ROLE OF E-COMMERCE PLATFORM'S TOWARDS IMPULSE BUYING BEHAVIOR OF PERIPHERAL GOODS : A QUANTITATIVE STUDY AMONG THE YOUTH OF MALDIVES / THAMLEEKA MOHAMED. - Kuala Lumpur : Asia Pacific University, 2019. - 82 pages : illustrations ; 30 cm.
A thesis submitted in fulfillment of the requirement of Staffordshire University for the award of Master of Science in Global Marketing Management (UCMF1808GMM)
Electronic commerce--Psychological aspects.
Internet marketing--Social aspects.
Consumer behavior--Psychological aspects.
Young adult consumers
PM-31-36
FACTORS EFFECTING THE ROLE OF E-COMMERCE PLATFORM'S TOWARDS IMPULSE BUYING BEHAVIOR OF PERIPHERAL GOODS : A QUANTITATIVE STUDY AMONG THE YOUTH OF MALDIVES / THAMLEEKA MOHAMED. - Kuala Lumpur : Asia Pacific University, 2019. - 82 pages : illustrations ; 30 cm.
A thesis submitted in fulfillment of the requirement of Staffordshire University for the award of Master of Science in Global Marketing Management (UCMF1808GMM)
Electronic commerce--Psychological aspects.
Internet marketing--Social aspects.
Consumer behavior--Psychological aspects.
Young adult consumers
PM-31-36