MITA ZORAIDA (TP041900)
INVESTIGATING FACTORS AFFECTING IMPULSE BUYING AMONG FEMALE IN KLANG VALLEY, MALAYSIA : CASE OF COSMETIC PRODUCTS / MITA ZORAIDA. - Kuala Lumpur : Asia Pacific University, 2019. - 94 pages : illustrations ; 30 cm.
A thesis submitted in fulfillment of the requirements for the award of the degree of M.Sc. in Global Marketing Management (UCMF1808BGMM).
The purpose of this study is to investigate factors affecting impulse buying of cosmetic products among female consumers in Klang Valley, Malaysia and association with store environment, promotional activities and time duration. Data for this study was collected through self-administered questionnaires, and distributed by convenience sampling method around Klang Valley, Malaysia.
Consumer behavior.--Malaysia.
Compulsive shopping--Women--Case studies.
Advertising--Cosmetics--Malaysia
PM-32-06
INVESTIGATING FACTORS AFFECTING IMPULSE BUYING AMONG FEMALE IN KLANG VALLEY, MALAYSIA : CASE OF COSMETIC PRODUCTS / MITA ZORAIDA. - Kuala Lumpur : Asia Pacific University, 2019. - 94 pages : illustrations ; 30 cm.
A thesis submitted in fulfillment of the requirements for the award of the degree of M.Sc. in Global Marketing Management (UCMF1808BGMM).
The purpose of this study is to investigate factors affecting impulse buying of cosmetic products among female consumers in Klang Valley, Malaysia and association with store environment, promotional activities and time duration. Data for this study was collected through self-administered questionnaires, and distributed by convenience sampling method around Klang Valley, Malaysia.
Consumer behavior.--Malaysia.
Compulsive shopping--Women--Case studies.
Advertising--Cosmetics--Malaysia
PM-32-06