Media innovation and entrepreneurship /
edited by Michelle Ferrier & Elizabeth Mays
- [Montreal, Quebec] : Rebus Community, c2017.
- 358 pages : chiefly color illustrations 28 cm.
- Open textbook library .
Includes bibliographical references
Developing the Entrepreneurial Mindset -- Ideation -- Customer Discovery -- Business Models for Content & Technology Ventures -- Nonprofit Model Development -- Freelancing as Entrepreneurship and Consulting as Business Models -- Startup Funding -- Pitching Ideas -- Marketing Your Venture to Audiences -- Entrepreneurship Abroad: Cultural and International Perspectives and Challenges
"This is the first edition of a modular open textbook designed for entrepreneurial journalism, media innovation, and related courses. This book has been undergoing student and faculty testing and open review in fall 2017. Feedback has been implemented in Version 1.0 and will continue to be implemented in Version 2.0 (ETA spring 2018). An accompanying handbook will include additional activities, ancillary materials and faculty resources on media innovation for instructors."--Open Textbook Library
9781989014004 1989014003
Mass media--Textbooks.
Digital media--Textbooks.
Literacy--Textbooks.
Digital communications--Textbooks.
Communication and technology--Textbooks.
Multimedia communications--Textbooks.
Entrepreneurship--Textbooks.
Journalism--Textbooks.
Textbooks.
Textbooks.
P91.3 / .M44 2017
Includes bibliographical references
Developing the Entrepreneurial Mindset -- Ideation -- Customer Discovery -- Business Models for Content & Technology Ventures -- Nonprofit Model Development -- Freelancing as Entrepreneurship and Consulting as Business Models -- Startup Funding -- Pitching Ideas -- Marketing Your Venture to Audiences -- Entrepreneurship Abroad: Cultural and International Perspectives and Challenges
"This is the first edition of a modular open textbook designed for entrepreneurial journalism, media innovation, and related courses. This book has been undergoing student and faculty testing and open review in fall 2017. Feedback has been implemented in Version 1.0 and will continue to be implemented in Version 2.0 (ETA spring 2018). An accompanying handbook will include additional activities, ancillary materials and faculty resources on media innovation for instructors."--Open Textbook Library
9781989014004 1989014003
Mass media--Textbooks.
Digital media--Textbooks.
Literacy--Textbooks.
Digital communications--Textbooks.
Communication and technology--Textbooks.
Multimedia communications--Textbooks.
Entrepreneurship--Textbooks.
Journalism--Textbooks.
Textbooks.
Textbooks.
P91.3 / .M44 2017