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Elliott, Richard H.,

Strategic brand management / Richard Rosenbaum-Elliott, Larry Percy, & Simon Pervan. - 4th edition. - Oxford, United Kingdom ; New York, NY : Oxford University Press, c2018. - xi, 354 pages ; 25 cm

Includes bibliographical references and index.

ISBN: 9780198797807 (paperback)

Subjects--Topical Terms:
Product management.
Brand name products.
Strategic planning.
Brand name products.
Product management.
Strategic planning.

LC Class. No.: HF5415.15 / .E43 2018

Dewey Class. No.: 658.8/27

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