Asia Pacific University Library catalogue


Todorovic, Milan.

Rethinking strategy for creative industries : innovation and interaction / Milan Todorovic with Ali Bakir. - Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, c2020. - 252 pages ; 24 cm. - Routledge research in creative and cultural industries management .

Includes bibliographical references and index.

Preface 1. Understanding What Strategy Is (Co-authored by A Bakir and M Todorovic) 2. Methodology, Tools and Analytics 3. Emergent Strategic Configurations of Power 4. Strategy/Creativity Dialectics Applied 5. Business Modelling & Interactive Contexts 6. Ethical and methodological implications for research and practice Conclusions and implications

9780415730594 9780367668471


Cultural industries--Management.
Arts--Management.
Mass media--Management.
Strategic planning.

HD9999.C9472 / T63 2020

658.4/012