Ekanem, Ignatius,
Writing a business plan : a practical guide / Ignatius Ekanem - New York : Routledge, 2021 - xii, 120 pages ; 23 cm. - Routledge Focus on Business and Management .
Includes index
About the author -- Acknowledgements -- Introduction to this book -- Idea generation -- The contents of a business plan -- Executive summary -- Introduction to the business plan -- Business strategy -- Market research and marketing -- Finance -- Operations -- Hr-related tasks and legal compliance -- Risk analysis, growth and exit planning -- Conclusion -- Appendices -- Example of turning a hobby into a business : Lawton Dancewear -- Example of finding a gap in the market : Tony Stone and Stoats Porridge bars -- Business plan template -- Sample business plan (1) : Wordfood enterprises -- Sample business plan (2) : Suzan Joseph Associates Ltd -- Example of mission statement : MacDonald -- Example of vision statement : MacDonald -- Index
9780367788179 (paperback) 0367788179 (paperback) 9781138206021 (hardback) 1138206024 (hardback)
Business planning
Proposal writing in business
HD30.28 / .E38 2021
Writing a business plan : a practical guide / Ignatius Ekanem - New York : Routledge, 2021 - xii, 120 pages ; 23 cm. - Routledge Focus on Business and Management .
Includes index
About the author -- Acknowledgements -- Introduction to this book -- Idea generation -- The contents of a business plan -- Executive summary -- Introduction to the business plan -- Business strategy -- Market research and marketing -- Finance -- Operations -- Hr-related tasks and legal compliance -- Risk analysis, growth and exit planning -- Conclusion -- Appendices -- Example of turning a hobby into a business : Lawton Dancewear -- Example of finding a gap in the market : Tony Stone and Stoats Porridge bars -- Business plan template -- Sample business plan (1) : Wordfood enterprises -- Sample business plan (2) : Suzan Joseph Associates Ltd -- Example of mission statement : MacDonald -- Example of vision statement : MacDonald -- Index
9780367788179 (paperback) 0367788179 (paperback) 9781138206021 (hardback) 1138206024 (hardback)
Business planning
Proposal writing in business
HD30.28 / .E38 2021