DePalma, Donald A.
Business without borders : a strategic guide to global marketing / Donald A. DePalma. - New York : Wiley, c2002. - xx, 267 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Machine generated contents note: Chapter 1: Discovering the Eighth Continent 1 -- Chapter 2: Great Expectations for Global Markets 27 -- Chapter 3: Navigating the Global Journey 47 -- Chapter 4: Deciding Which Markets Matter 77 -- Chapter 5: The Laws of the Eighth Continent 108 -- Chapter 6: Building the Foundation for New Online Markets 129 -- Chapter 7: Putting Your Value Proposition to Work on the Eighth Continent 155 -- Chapter 8: Organizing to Serve the Eighth Continent 183 -- Chapter 9: Outsourcing Work to Fellow Travelers 208 -- Chapter 10: Measuring the Return on Global Investment 230.
0471204692 (hbk.) 9780471204695 (hbk.)
2002512025
GBA2-Y0781
Marketing--Management--Data processing.
Globalization.
Electronic commerce.
HF5415.13 / .D47 2002
658.800285 / DEP 2002
Business without borders : a strategic guide to global marketing / Donald A. DePalma. - New York : Wiley, c2002. - xx, 267 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Machine generated contents note: Chapter 1: Discovering the Eighth Continent 1 -- Chapter 2: Great Expectations for Global Markets 27 -- Chapter 3: Navigating the Global Journey 47 -- Chapter 4: Deciding Which Markets Matter 77 -- Chapter 5: The Laws of the Eighth Continent 108 -- Chapter 6: Building the Foundation for New Online Markets 129 -- Chapter 7: Putting Your Value Proposition to Work on the Eighth Continent 155 -- Chapter 8: Organizing to Serve the Eighth Continent 183 -- Chapter 9: Outsourcing Work to Fellow Travelers 208 -- Chapter 10: Measuring the Return on Global Investment 230.
0471204692 (hbk.) 9780471204695 (hbk.)
2002512025
GBA2-Y0781
Marketing--Management--Data processing.
Globalization.
Electronic commerce.
HF5415.13 / .D47 2002
658.800285 / DEP 2002