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Baines, Paul, 1973-

Fundamentals of marketing / Paul Baines, Sophie Whitehouse, Paolo Antonetti, Sara Rosengren. - Second edition. - xxvii, 375 pages ; Color illustrations ; 25 cm

Includes bibliographical references and index.

ISBN: 9780198829256 (paperback)

LCCN: 2020947517

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .B264 2021

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