Asia Pacific University Library catalogue


Gutsche, Jeremy,

Create the future: Tactics for disruptive thinking / Jeremy Gutsche, forward by Malcolm Gladwell. - First edition. - xxiii, 134 pages, viii, 186 pages : illustrations (some color) ; 23cm.

Innovation handbook, revised edition
Titles from separate title pages ; works issued back-to-back and inverted

(Side 1) The ability to change
(Side 2) Culture of innovation
Opportunity hunting
Adaptive innovation
Infectious messaging

Learn to Innovate and Make Real Change. In our era of disruption and possibility, there are so many great opportunities within your grasp; however, most smart and successful people miss out. Unfortunately, your capabilities are limited by the seven traps of path dependency, which cause you to repeat past decisions. These traps can limit you from seeing the potential of what could be. If you could overcome these traps, what could you accomplish? How much more successful could you be? Create the Future teaches you how to think disruptively, providing specific steps to create real innovation and change. This book combines Jeremy's high energy, provocative thinking with tactics that have been battle-tested through thousands of his team's projects advising leading innovators like Disney, Starbucks, Amex, IBM, Adidas, Google, and NASA. On top of all that, this is a double-sided book, paired with The Innovation Handbook, a revised edition of Jeremy's award-winning book.

9781732439146 (paperback)


Creative ability in business
Decision Making.
Strategic planning.
Decision making.
Organizational change.
Problem Solving.
Self-help publications.

HD30.28 / .J47 2020 c.1

658.4 GUT