Asia Pacific University Library catalogue


Lindstrom, Martin.

Brand building on the Internet / Martin Lindstrom and Tim Frank Andersen. - London : Kogan Page, 2000. - 320 p. ; 24 cm.

Includes bibliographical references.

0749433132 (pbk.) 9780749433130 (pbk.)


Internet marketing.
Brand name products.

HF5415.1265 / .L56 2000

658.8002854678 / LIN 2000