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Siew Meng Leong.

Marketing insights for the Asia Pacific / Siew Meng Leong, Swee Hoon Ang and Chin Tiong Tan. - Singapore ; Portsmouth, NH : Singapore : Heinemann ; Asia Pacific Marketing Federation, c1996. - xvii, 332 p. : ill. ; 24 cm.

Includes bibliographical references.

ISBN: 9971645327 (pbk.) 9789971645328 (pbk.)

LCCN: 98117883

Subjects--Topical Terms:
Marketing--Asia.
Marketing--Pacific Area.

LC Class. No.: HF5415.12.A8 / S54 1996

Dewey Class. No.: 658.80095 / SIE 1996.

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Asia Pacific University Library catalogue