Asia Pacific University Library catalogue


Bangs, David H.

The market planning guide : creating a plan to successfully market your business, product, or service / David H. Bangs, Jr. - 6th ed. - [Chicago] : Dearborn Trade Pub., c2002. - viii, 248 p. : ill. ; 28 cm.

Includes bibliographical references and index.

0793159717 (pbk.) 9780793159710 (pbk.)

2002007946


Marketing--Planning.
Small business--Planning.
New business enterprises--Planning.

HF5415.122 / .B36 2002

658.802 / BAN 2002