Cooper, Robert G. 1943-
Product leadership : pathways to profitable innovation / Robert G. Cooper. - 2nd ed. - New York : Basic Books, c2005. - xv, 288 p. : ill. ; 24 cm.
Includes bibliographical references and index.
046501433X (hbk.) 9780465014330 (hbk.)
2004017395
New products--Management.
New products--Marketing.
Product management.
HF5415.153 / .C66 2005
658.575 / COO 2005
Product leadership : pathways to profitable innovation / Robert G. Cooper. - 2nd ed. - New York : Basic Books, c2005. - xv, 288 p. : ill. ; 24 cm.
Includes bibliographical references and index.
046501433X (hbk.) 9780465014330 (hbk.)
2004017395
New products--Management.
New products--Marketing.
Product management.
HF5415.153 / .C66 2005
658.575 / COO 2005