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Crawford, C. Merle 1924-

New products management / Merle Crawford, Anthony Di Benedetto. - 9th ed. - Boston : McGraw-Hill Irwin, 2008. - xviii, 558 p. : ill. ; 23 cm.

Includes index.

ISBN: 0071263365 (pbk.) 9780071263368 (pbk.)

LCCN: 2007036476

Subjects--Topical Terms:
New products--Management.

LC Class. No.: HF5415.153 / .C73 2008

Dewey Class. No.: 658.575 / CRA 2008

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