Strauss, Steven D., 1958-
The big idea : how business innovators get great ideas to market / Steven D. Strauss. - Chicago : Dearborn Trade Pub., c2002. - x, 229 p. ; 23 cm.
Includes bibliographical references (p. 221-222) and index.
0793148375 (pbk.) 9780793148370 (pbk.)
2001004758
New products--Marketing.
HF5415.153 / .S77 2002
658.575 / STR 2002
The big idea : how business innovators get great ideas to market / Steven D. Strauss. - Chicago : Dearborn Trade Pub., c2002. - x, 229 p. ; 23 cm.
Includes bibliographical references (p. 221-222) and index.
0793148375 (pbk.) 9780793148370 (pbk.)
2001004758
New products--Marketing.
HF5415.153 / .S77 2002
658.575 / STR 2002