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Gonçalves, Karen P.

Services marketing : a strategic approach / Karen P. Gonçalves. - Upper Saddle River, NJ : Prentice Hall, 1998. - xiii, 225 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 0139548920 (pbk.) 9780139548925 (pbk.)

LCCN: 97034892

Subjects--Topical Terms:
Service industries--Marketing.--United States
Service industries--Marketing--Case studies.--United States

LC Class. No.: HD9981.5 / .G66 1998

Dewey Class. No.: 658.802 / GON 1998

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