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Pickton, David.

Integrated marketing communications / David Pickton, Amanda Broderick. - Upper Saddle River, N.J. : Prentice Hall Fiancial Times, c2001. - xxvi, 752 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 0273625136 (pbk.) 9780273625131 (pbk.)

LCCN: 2004047715

Subjects--Topical Terms:
Communication in marketing.

LC Class. No.: HF5415.123 / .P53 2004

Dewey Class. No.: 658.802 / PIC 2004

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