Marketing management : an Asian perspective /
Philip Kotler ... [et al.].
- 5th ed.
- Singapore ; London : Prentice Hall, c2009.
- various p. : ill. ; 28 cm.
- Pearson one. .
- Pearson one .
Authorized adaptation of: Marketing management / Philip Kotler, Kevin Lane Keller. 13th ed. Upper Saddle River, N.J. : Prentice Hall, c2009. Previous ed.: 2006.
Includes bibliographical references and index.
9789810679934 (pbk.) 9810679939 (pbk.)
GBA8C5408 bnb
Marketing--Asia.
Marketing--Management.--Asia
HF5415.13 / .M37 2009
658.802 / MAR 2009
Authorized adaptation of: Marketing management / Philip Kotler, Kevin Lane Keller. 13th ed. Upper Saddle River, N.J. : Prentice Hall, c2009. Previous ed.: 2006.
Includes bibliographical references and index.
9789810679934 (pbk.) 9810679939 (pbk.)
GBA8C5408 bnb
Marketing--Asia.
Marketing--Management.--Asia
HF5415.13 / .M37 2009
658.802 / MAR 2009