McDonald, Malcolm.
Marketing plans : how to prepare them, how to use them / Malcolm H.B. McDonald. - 3rd ed. - Oxford ; Boston : Butterworth-Heinemann, 1995. - xiii, 485 p. : ill. ; 25 cm. - The marketing series. Professional development .
"Published on behalf of the Chartered Institute of Marketing and the CAM Foundation." Includes index.
075062213X (pbk.) 9780750622134 (pbk.)
95168950
Marketing--Management.
Marketing--Planning.
HF5415.13 / .M33 1995
658.802 / MCD 1995
Marketing plans : how to prepare them, how to use them / Malcolm H.B. McDonald. - 3rd ed. - Oxford ; Boston : Butterworth-Heinemann, 1995. - xiii, 485 p. : ill. ; 25 cm. - The marketing series. Professional development .
"Published on behalf of the Chartered Institute of Marketing and the CAM Foundation." Includes index.
075062213X (pbk.) 9780750622134 (pbk.)
95168950
Marketing--Management.
Marketing--Planning.
HF5415.13 / .M33 1995
658.802 / MCD 1995