Payne, Adrian.
The essence of services marketing / Adrian Payne. - New Delhi : Prentice Hall of India, 2001. - x, 253 p. : ill. ; 23 cm. - The Essence of management series .
Includes bibliographical references (p. 246-248) and index.
8120309146 (pbk.) 9788120309142 (pbk.)
Service industries--Marketing.
HD9980.5 / .P39 2001
658.802 / PAY 2001
The essence of services marketing / Adrian Payne. - New Delhi : Prentice Hall of India, 2001. - x, 253 p. : ill. ; 23 cm. - The Essence of management series .
Includes bibliographical references (p. 246-248) and index.
8120309146 (pbk.) 9788120309142 (pbk.)
Service industries--Marketing.
HD9980.5 / .P39 2001
658.802 / PAY 2001