Wolff, Jurgen, 1956-
Do something different : proven marketing techniques to transform your business / Jurgen Wolff. - London : Virgin, 2001. - xii, 196 p. ; 22 cm. - Virgin business guides .
"Published in association with Warwick Business School" _ Back cover.
Includes bibliographical references and index.
0753505282 (pbk.)
GBA1Z4424 bnb
Marketing--Management.
Marketing--Management--Case studies.
Small business--Management.
HF5415.13 / .W65 2001
658.802 / WOL 2001
Do something different : proven marketing techniques to transform your business / Jurgen Wolff. - London : Virgin, 2001. - xii, 196 p. ; 22 cm. - Virgin business guides .
"Published in association with Warwick Business School" _ Back cover.
Includes bibliographical references and index.
0753505282 (pbk.)
GBA1Z4424 bnb
Marketing--Management.
Marketing--Management--Case studies.
Small business--Management.
HF5415.13 / .W65 2001
658.802 / WOL 2001