Minett, Steve.
B2B marketing : a radically different approach for business-to-business marketers / Steve Minett. - London : Financial Times/Prentice Hall, 2002. - xix, 226 p. : ill. ; 24 cm.
Includes index.
027365425X (hbk.) 9780273654254 (hbk.)
GBA1V8419 bnb
Industrial marketing.
HF5415.1263 / .M56 2002
658.804 / MIN 2002
B2B marketing : a radically different approach for business-to-business marketers / Steve Minett. - London : Financial Times/Prentice Hall, 2002. - xix, 226 p. : ill. ; 24 cm.
Includes index.
027365425X (hbk.) 9780273654254 (hbk.)
GBA1V8419 bnb
Industrial marketing.
HF5415.1263 / .M56 2002
658.804 / MIN 2002