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Bonoma, Thomas V.

The marketing edge : making strategies work / Thomas V. Bonoma. - New York : Free Press, c1985. - xiii, 241 p. : ill. ; 25 cm.

Includes index.

Bibliography: p. 229-237.

ISBN: 0029042003 (hbk.)

LCCN: 85001560

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .B66 1985

Dewey Class. No.: 658.802 / BON 1985

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