Cravens, David W.
Strategic marketing / David W. Cravens. - 5th ed. - Chicago : Irwin, c1997. - xviii, 670 p. : ill. ; 24 cm. - The Irwin series in marketing .
Includes bibliographical references and indexes.
0256214387 (hbk.) 9780256214383 (hbk.)
96012050
Marketing--Decision making.
Marketing--Management.
Marketing--Management--Case studies.
HF5415.135 / .C73 1997
658.802 / CRA 1997
Strategic marketing / David W. Cravens. - 5th ed. - Chicago : Irwin, c1997. - xviii, 670 p. : ill. ; 24 cm. - The Irwin series in marketing .
Includes bibliographical references and indexes.
0256214387 (hbk.) 9780256214383 (hbk.)
96012050
Marketing--Decision making.
Marketing--Management.
Marketing--Management--Case studies.
HF5415.135 / .C73 1997
658.802 / CRA 1997