Dolan, Robert J.
Marketing management : text and cases / Robert J. Dolan. - Int. ed. - Boston : McGraw-Hill Irwin, c2002. - ix, 498 p. : ill. ; 26 cm. - McGraw-Hill/Irwin series in marketing .
Previously published: Homewood, IL : Irwin, c1993.
Includes bibliographical references.
9780071123280 (pbk.) 0071123288 (pbk.)
2001045238
Marketing--Management.
Marketing--Management--Case studies.
HF5415.13 / .D65 2002
658.8 / DOL 2002
Marketing management : text and cases / Robert J. Dolan. - Int. ed. - Boston : McGraw-Hill Irwin, c2002. - ix, 498 p. : ill. ; 26 cm. - McGraw-Hill/Irwin series in marketing .
Previously published: Homewood, IL : Irwin, c1993.
Includes bibliographical references.
9780071123280 (pbk.) 0071123288 (pbk.)
2001045238
Marketing--Management.
Marketing--Management--Case studies.
HF5415.13 / .D65 2002
658.8 / DOL 2002