Gummesson, Evert, 1936-
Total relationship marketing / Evert Gummesson. - 3rd ed. - Amsterdam ; Oxford : Butterworth-Heinemann, 2008. - xiv. 376 p. : ill. ; 25 cm.
Previous ed.: 2002. Formerly CIP.
Includes bibliographical references and index.
9780750686334 (pbk.)
GBA857546 bnb
Relationship marketing.
Marketing--Management.
HF5415.55 / .G86 2008
658.8 / GUM 2008
Total relationship marketing / Evert Gummesson. - 3rd ed. - Amsterdam ; Oxford : Butterworth-Heinemann, 2008. - xiv. 376 p. : ill. ; 25 cm.
Previous ed.: 2002. Formerly CIP.
Includes bibliographical references and index.
9780750686334 (pbk.)
GBA857546 bnb
Relationship marketing.
Marketing--Management.
HF5415.55 / .G86 2008
658.8 / GUM 2008