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Egan, John, 1952-

Relationship marketing : exploring relationship strategies in marketing / John Egan. - 2nd ed. - New York : Financial Times/Prentice Hall, c2004. - xxiii, 268 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 0273686232 (pbk.) 9780273686231 (pbk.)

LCCN: 2004050659

Subjects--Topical Terms:
Relationship marketing.

LC Class. No.: HF5415.55 / .E43 2004

Dewey Class. No.: 658.812 / EGA 2004

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