Gale, Bradley T.
Managing customer value : creating quality and service that customers can see / Bradley T. Gale with Robert Chapman Wood. - New York : The Free Press, c1994. - xxii, 424 p. : ill. ; 25 cm.
Includes bibliographical references (p. 407-416) and indexes.
0029110459 (hbk.) 9780029110454 (hbk.)
93041905
Quality of products--Evaluation.
Consumer satisfaction--Evaluation.
Marketing--Management.
HF5415.157 / .G35 1994
658.812 / GAL 1994
Managing customer value : creating quality and service that customers can see / Bradley T. Gale with Robert Chapman Wood. - New York : The Free Press, c1994. - xxii, 424 p. : ill. ; 25 cm.
Includes bibliographical references (p. 407-416) and indexes.
0029110459 (hbk.) 9780029110454 (hbk.)
93041905
Quality of products--Evaluation.
Consumer satisfaction--Evaluation.
Marketing--Management.
HF5415.157 / .G35 1994
658.812 / GAL 1994