Kotler, Philip.
Principles of marketing / Philip Kotler, Gary Armstrong. - 13th ed. - Upper Saddle River, N.J. : Prentice Hall, c2010. - 1 v. (various pagings) : ill. (chiefly col.) ; 29 cm.
Includes bibliographical references (p. R1-R26) and indexes.
9780137006694 (pbk.) 0137006691 (pbk.)
2008048626
Marketing.
HF5415 / .K68 2010
658.8 / KOT 2010
Principles of marketing / Philip Kotler, Gary Armstrong. - 13th ed. - Upper Saddle River, N.J. : Prentice Hall, c2010. - 1 v. (various pagings) : ill. (chiefly col.) ; 29 cm.
Includes bibliographical references (p. R1-R26) and indexes.
9780137006694 (pbk.) 0137006691 (pbk.)
2008048626
Marketing.
HF5415 / .K68 2010
658.8 / KOT 2010