Kotler, Philip.
Principles of marketing / Philip Kotler, Gary Armstrong. - 11th int. ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2006. - xx, 651, [94] p. : col. ill. ; 29 cm.
Includes bibliographical references and index.
Marketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics.
0131968793 (pbk.) 9780131968790 (pbk.)
2004029593
Marketing.
HF5415 / .K68 2006
658.8 / KOT 2006
Principles of marketing / Philip Kotler, Gary Armstrong. - 11th int. ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2006. - xx, 651, [94] p. : col. ill. ; 29 cm.
Includes bibliographical references and index.
Marketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics.
0131968793 (pbk.) 9780131968790 (pbk.)
2004029593
Marketing.
HF5415 / .K68 2006
658.8 / KOT 2006