Relationship marketing: strategy and implementation /
Helen Peck ...[et al.].
- Oxford : Butterworth-Heinemann, 1999.
- xiv, 509 p. : ill., 1 map ; 25 cm.
- The marketing series. [Professional] .
Completes trilogy begun with Relationship marketing (1992), and continued with Relationship marketing for competitive advantage (1995) Published in association with the Chartered Institute of Marketing.
Includes bibliographical references and index.
0750636262 (hbk.) 9780750636261 (hbk.)
GB9941343 bnb
Relationship marketing.
HF5415 / .R45 1999
658.8 / REL 1999
Completes trilogy begun with Relationship marketing (1992), and continued with Relationship marketing for competitive advantage (1995) Published in association with the Chartered Institute of Marketing.
Includes bibliographical references and index.
0750636262 (hbk.) 9780750636261 (hbk.)
GB9941343 bnb
Relationship marketing.
HF5415 / .R45 1999
658.8 / REL 1999