Lancaster, Geoffrey, 1938-
Essentials of marketing : text and cases / Geoffrey Lancaster, Lester Massingham. - 2nd ed. - London ; New York : McGraw-Hill Book Co., c1993. - 496 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0077077288 (pbk.) 9780071134477 (pbk.) 0071134476 (pbk.)
93019905
Marketing.
Marketing--Case studies.
HF5415 / .L36 1993
658.8 / LAN 1993
Essentials of marketing : text and cases / Geoffrey Lancaster, Lester Massingham. - 2nd ed. - London ; New York : McGraw-Hill Book Co., c1993. - 496 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0077077288 (pbk.) 9780071134477 (pbk.) 0071134476 (pbk.)
93019905
Marketing.
Marketing--Case studies.
HF5415 / .L36 1993
658.8 / LAN 1993