McGivern, Yvonne.
The practice of market and social research : an introduction / Yvonne McGivern. - New York : Financial Times Prentice Hall, 2003. - xx, 390 p. : ill. ; 24 cm.
Includes bibliographical references (p. 375-379) and index.
027365506X (pbk.) 9780273655060 (pbk.)
2002027884
Marketing research--Methodology.
Social sciences--Research--Methodology.
HF5415.2 / .M34 2003
001.4 / MCG 2003
The practice of market and social research : an introduction / Yvonne McGivern. - New York : Financial Times Prentice Hall, 2003. - xx, 390 p. : ill. ; 24 cm.
Includes bibliographical references (p. 375-379) and index.
027365506X (pbk.) 9780273655060 (pbk.)
2002027884
Marketing research--Methodology.
Social sciences--Research--Methodology.
HF5415.2 / .M34 2003
001.4 / MCG 2003