Murray, Will, 1960-
Brand storm : a tale of passion, betrayal and revenge / Will Murray. - London : Financial Times Prentice Hall, 2000. - xix, 236 p. : ill. (some col.) ; 24 cm.
0273650955 (pbk.) 9780273650959 (pbk.)
GBA0-X2383
Corporate image.
Product management.
Customer relations.
Electronic commerce.
Branding (Marketing)
HF5415.15 / .M87 2000
658.8 / MUR 2000
Brand storm : a tale of passion, betrayal and revenge / Will Murray. - London : Financial Times Prentice Hall, 2000. - xix, 236 p. : ill. (some col.) ; 24 cm.
0273650955 (pbk.) 9780273650959 (pbk.)
GBA0-X2383
Corporate image.
Product management.
Customer relations.
Electronic commerce.
Branding (Marketing)
HF5415.15 / .M87 2000
658.8 / MUR 2000