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Oliver, Gordon, 1941-

Marketing today / Gordon Oliver. - 4th ed. - London ; New York : Prentice Hall, 1995. - xv, 575 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 0132030012 (pbk.) 9780132030014 (pbk.)

LCCN: 94045430

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .O45 1995

Dewey Class. No.: 658.8 / OLI 1995

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