Duncan, Tom
Principles of advertising & IMC / Principles of advertising and IMC Tom Duncan. - 2nd ed. - Chicago, IL : McGraw-Hill/Irwin, c2005. - xxvii, 774 p. : col. ill. ; 29 cm. + 1 CD-ROM (4 3/4 in.) - The McGraw-Hill/Irwin series in marketing .
Revision of: IMC / Tom Duncan. 1st ed. 2002.
Includes bibliographical references and index.
0071111182 (pbk.) 0073041254 (CD-ROM)
2003064200
Branding (Marketing)
HF5415.13 / .D86 2005
658.827 / DUN 2005
Principles of advertising & IMC / Principles of advertising and IMC Tom Duncan. - 2nd ed. - Chicago, IL : McGraw-Hill/Irwin, c2005. - xxvii, 774 p. : col. ill. ; 29 cm. + 1 CD-ROM (4 3/4 in.) - The McGraw-Hill/Irwin series in marketing .
Revision of: IMC / Tom Duncan. 1st ed. 2002.
Includes bibliographical references and index.
0071111182 (pbk.) 0073041254 (CD-ROM)
2003064200
Branding (Marketing)
HF5415.13 / .D86 2005
658.827 / DUN 2005