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Mathur, U. C.

Product and brand management / U C Mathur. - New Delhi : Excel Books, 2007. - xvii, 534 p. : ill. ; 24 cm.

Includes index.

ISBN: 8174465499 (pbk.) 9788174465498 (pbk.)

Subjects--Topical Terms:
Product management.
Brand name products--Management.

LC Class. No.: HD69.B7 / M38 2007

Dewey Class. No.: 658.827 / MAT 2007

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