Weilbacher, william M.
Brand marketing : building winning brand strategies that deliver value and customer satisfaction / William M. Weilbacher. - Lincolnwood, Ill. : NTC Business Books, c1993. - xv, 210 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0844234761 (hbk.) 9780844234762 (hbk.)
92020338
Branding (Marketing)
Brand choice.
HF5415.15 / .W45 1993
658.827 / WEI 1993
Brand marketing : building winning brand strategies that deliver value and customer satisfaction / William M. Weilbacher. - Lincolnwood, Ill. : NTC Business Books, c1993. - xv, 210 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0844234761 (hbk.) 9780844234762 (hbk.)
92020338
Branding (Marketing)
Brand choice.
HF5415.15 / .W45 1993
658.827 / WEI 1993