Peter, J. Paul.
A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr. - 7th ed. - Burr Ridge, Ill. : Irwin, c1997. - xi, 368 p. : ill. ; 24 cm. - The Irwin series in marketing .
Includes bibliographical references and indexes.
0256202818 (pbk.) 9780256202816 (pbk.)
95051535
Marketing--Management.
HF5415.13 / .P48 1997
658.8 / PET 1997
A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr. - 7th ed. - Burr Ridge, Ill. : Irwin, c1997. - xi, 368 p. : ill. ; 24 cm. - The Irwin series in marketing .
Includes bibliographical references and indexes.
0256202818 (pbk.) 9780256202816 (pbk.)
95051535
Marketing--Management.
HF5415.13 / .P48 1997
658.8 / PET 1997