Peter, J. Paul.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. - 5th ed. - Boston, Mass. : Irwin/McGraw-Hill, c1998. - xvi, 944 p. : col. ill. ; 24 cm. - The Irwin/McGraw-Hill series in marketing .
Includes bibliographical references and indexes.
9780071154604 (pbk.) 0071154604 (pbk.)
97020733
Marketing--Management.
HF5415.13 / .P48 1998
658.8 / PET 1998
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. - 5th ed. - Boston, Mass. : Irwin/McGraw-Hill, c1998. - xvi, 944 p. : col. ill. ; 24 cm. - The Irwin/McGraw-Hill series in marketing .
Includes bibliographical references and indexes.
9780071154604 (pbk.) 0071154604 (pbk.)
97020733
Marketing--Management.
HF5415.13 / .P48 1998
658.8 / PET 1998