Burns, Alvin C.
Marketing research / Alvin C. Burns, Ronald F. Bush. - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall, c1998. - xxi, 637 p. : ill. (some col.) ; 26 cm.
Includes bibliographical references and index.
System requirements for accompanying computer disc: Windows 95, Windows NT 3.51 or higher.
0139224289 (pbk.) 9780139224287 (pbk.)
97036415
Marketing research.
HF5415.2 / .B87 1998
658.83 / BUR 1998
Marketing research / Alvin C. Burns, Ronald F. Bush. - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall, c1998. - xxi, 637 p. : ill. (some col.) ; 26 cm.
Includes bibliographical references and index.
System requirements for accompanying computer disc: Windows 95, Windows NT 3.51 or higher.
0139224289 (pbk.) 9780139224287 (pbk.)
97036415
Marketing research.
HF5415.2 / .B87 1998
658.83 / BUR 1998