Burns, Alvin C.
Marketing research / Alvin C. Burns, Ronald F. Bush. - 3rd ed. - Upper Saddle River, N.J. : Prentice Hall, c2000. - xxi, 699 p. : ill. (some col.) ; 26 cm. + 1 CD-ROM (4 3/4 in.)
Accompanying CD: SPSS with student assistant and data sets for Marketing Research, third edition.
Includes bibliographical references (p. 677-689) and index.
System requirements for accompanying computer discs: Windows 95 or Windows NT 3.51 or higher.
0130144118 (hbk.) 0130193445 (CD-ROM)
99047150
Marketing research.
HF5415.2 / .B87 2000
658.83 / BUR 2000
Marketing research / Alvin C. Burns, Ronald F. Bush. - 3rd ed. - Upper Saddle River, N.J. : Prentice Hall, c2000. - xxi, 699 p. : ill. (some col.) ; 26 cm. + 1 CD-ROM (4 3/4 in.)
Accompanying CD: SPSS with student assistant and data sets for Marketing Research, third edition.
Includes bibliographical references (p. 677-689) and index.
System requirements for accompanying computer discs: Windows 95 or Windows NT 3.51 or higher.
0130144118 (hbk.) 0130193445 (CD-ROM)
99047150
Marketing research.
HF5415.2 / .B87 2000
658.83 / BUR 2000