Chisnall, Peter M.
The essence of marketing research / Peter M. Chisnall. - New Delhi : Prentice Hall of India Private Limited, 1991. - vii, 211 p. : ill.; 22 cm. - The Essence of management series .
Includes bibliographical references(p. 168-170) and index.
8120309081 (pbk.)
90020454
Marketing research.
HF5415.2 / .C45 1991
658.83 / CHI 1991
The essence of marketing research / Peter M. Chisnall. - New Delhi : Prentice Hall of India Private Limited, 1991. - vii, 211 p. : ill.; 22 cm. - The Essence of management series .
Includes bibliographical references(p. 168-170) and index.
8120309081 (pbk.)
90020454
Marketing research.
HF5415.2 / .C45 1991
658.83 / CHI 1991