Chisnall, Peter M. 1925-
Marketing research / Peter Chisnall. - 6th ed. - London : McGraw-Hill, 2001. - xv, 475 p. : ill. ; 25 cm.
Previous ed.: 1996.
Includes bibliographical references and index.
0077097513 (pbk.)
GBA1Z7950 bnb
Marketing research.
HF5415.2 / .C45 2001
658.83 / CHI 2001
Marketing research / Peter Chisnall. - 6th ed. - London : McGraw-Hill, 2001. - xv, 475 p. : ill. ; 25 cm.
Previous ed.: 1996.
Includes bibliographical references and index.
0077097513 (pbk.)
GBA1Z7950 bnb
Marketing research.
HF5415.2 / .C45 2001
658.83 / CHI 2001