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The informed student guide to marketing / Marketing. edited by Philip J. Kitchen and Tony Proctor. - London : Thomson Learning, c2001. - xi, 321 p. : ill. ; 24 cm.

Includes bibliographical references.

ISBN: 186152546X (pbk.) 9781861525468 (pbk.)

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .I48 2001

Dewey Class. No.: 658.8 / INF 2001

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