Chisnall, Peter M.
Marketing research / Peter M. Chisnall. - 5th ed. - London ; New York : McGraw-Hill, c1997. - xii, 437 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0077091752 (pbk.)
96038336
Marketing research.
HF5415.2 / .C45 1997
658.83 / CHI 1997
Marketing research / Peter M. Chisnall. - 5th ed. - London ; New York : McGraw-Hill, c1997. - xii, 437 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0077091752 (pbk.)
96038336
Marketing research.
HF5415.2 / .C45 1997
658.83 / CHI 1997