Roe, Michael M.
Marketing professional services : winning new business in the professional services sector / Michael M. Roe. - Oxford ; Boston : Butterworth-Heinemann, c1998. - xvi, 152 p. : ill. ; 24 cm. - Professional . - CIM professional. .
"Published in association with the Chartered Institute of Marketing." Includes index.
0750641274 (pbk.) 9780750641272 (pbk.)
00265168
Professions--Marketing.
Marketing.
HD8038.A1 / R64 1998
658.8 / ROE 1998
Marketing professional services : winning new business in the professional services sector / Michael M. Roe. - Oxford ; Boston : Butterworth-Heinemann, c1998. - xvi, 152 p. : ill. ; 24 cm. - Professional . - CIM professional. .
"Published in association with the Chartered Institute of Marketing." Includes index.
0750641274 (pbk.) 9780750641272 (pbk.)
00265168
Professions--Marketing.
Marketing.
HD8038.A1 / R64 1998
658.8 / ROE 1998