Dillon, William R.
Marketing research in a marketing environment / William R. Dillion, Thomas J. Madden, Neil H. Firtle. - 3rd ed. - Burr Ridge, Ill. : Irwin, c1994. - xxii, 760 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0256105170 (hbk.) 9780256105179 (hbk.)
93024883
Marketing research.
HF5415.2 / .D55 1994
658.83 / DIL 1994
Marketing research in a marketing environment / William R. Dillion, Thomas J. Madden, Neil H. Firtle. - 3rd ed. - Burr Ridge, Ill. : Irwin, c1994. - xxii, 760 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0256105170 (hbk.) 9780256105179 (hbk.)
93024883
Marketing research.
HF5415.2 / .D55 1994
658.83 / DIL 1994