Feinberg, Fred M.
Modern marketing research : concepts, methods, and cases / Fred M. Feinberg, Thomas C. Kinnear, James R. Taylor. - 2nd ed. - South Western, OH : Cengage, c2013. - xxx, 689 p. : ill. ; 28 cm.
Includes index.
9781133188964 (pbk.) 1133188966 (pbk.)
2012930780
Marketing research.
Marketing--management.
HF5415.2 / .F45 2013
658.83 / FEI 2013
Modern marketing research : concepts, methods, and cases / Fred M. Feinberg, Thomas C. Kinnear, James R. Taylor. - 2nd ed. - South Western, OH : Cengage, c2013. - xxx, 689 p. : ill. ; 28 cm.
Includes index.
9781133188964 (pbk.) 1133188966 (pbk.)
2012930780
Marketing research.
Marketing--management.
HF5415.2 / .F45 2013
658.83 / FEI 2013